Fabletics has always worked hard to make sure that they are providing convenient options for women who want attractive and comfortable athletic wear. This athleisure wear outlook has given Fabletics the chance to be successful with everything that they have done. Their new ventures, while much different from the other things that they have done, have had just as much of a positive impact on the business. Whether they are selling to people directly from their site, on Amazon or even in brick and mortar stores, Fabletics knows the right way to reach all of the women who need workout clothes.
As a company that has a big name influencer like Kate Hudson, Fabletics is able to make all of the right moves in the fashion industry. This is not the only thing that they do, though. Kate Hudson wanted to make sure that women felt like they were a part of something that was exclusive as well as something that was convenient. For this reason, the company uses the reverse showroom shopping style and everyone is able to get a chance at the clothes that will work best for them. While visitors are encouraged to take the style quiz no matter where they are buying Fabletics from, it is a necessity to shop on the company’s website.
One of the newest options that is available to shoppers is the ability to purchase Fabletics on Amazon. The company did this so that they do not have to compete with other companies for their own business. They also want to make sure that people are able to get their clothing options conveniently and quickly. Amazon provides shoppers with the ability to use their Prime accounts to purchase the Fabletics clothes so that they can get them with the fast shipping options.
Even before the introduction of Fabletics to Amazon, they were branching out to other areas. One of the first things that they did to sell their clothing away from their site was create brick and mortar stores. These are small locations that function like a typical store. There, people can learn what their style is, find the clothes that work best for them and even snag some exclusive accessories. While Fabletics is not going to ever leave the online community, having an offline store is just another way that they can provide convenience to all of their customers who shop in different ways.