How Bobby Kotick Grew A College Idea To One of The Largest Entertainment and Gaming Companies 

Bobby Kotick is the Chief Executive Officer of the entertainment and gaming company Activision Blizzard. Activision Blizzard is of the largest entertainment and gaming firms in the world. It has highly successful gaming libraries in the market that include the following.

  • Diablo
  • Candy Crush Saga
  • The Call of Duty
  • World of Warcraft
  • Farm Heroes Saga
  • Overwatch

Bobby Kotick has led Activision to become a top global developer and publisher of entertainment. Bobby began the journey in 1991 when he served as Chairman and CEO until July 2008.

In 2008, Bobby helped orchestrate the Activision merger with Vivendi, bringing Blizzard to Activision. The merger led to the formation of Activision Blizzard, with Kotich becoming the CEO of the newly formed video game holding company with headquarters in California. He served in the position until 2018.

Kotick reveals that the company has grown to six operating units and notes that “Call of Duty is among the most enduring franchises.” He compares Activision Blizzard’s experience to that of Major League Baseball, NFL, and NBA. He adds that the company keeps its franchises exciting because it feels a tremendous responsibility to the audiences.

Journey To Building An Empire

Bobby Kotick began his foray into business when still at college in the 1980s. Kotick started Arktronics Technology Company with his roommate Howard Marks. He asked Steve Wynn, a billionaire casino investor, to invest in Arktronics during his sophomore year. Wynn agreed to invest $300,000.

Steve Jobs of Apple eventually noticed the potential and advised Kotick to drop out of college to focus on developing a cutting-edge software business. Kotick followed his advice, left the University of Michigan, and launched Activision. The move paid off because the company grew immensely, and Kotick got stock worth $150 million in 2021 for total compensation of $154.6 million.

Bobby Kotick has received some accolades, such as Harvard Business Review’s Best Performing CEOs and Adweek’s list of Top hundred leaders in Media. Kotick’s business got Microsoft’s attention that started the process to acquire Activision Blizzard. He will remain the CEO until 2023 as Microsoft finalizes the purchase deal.